Timeline
2 Semesters \ Fall 2021 - Spring 2022
ClientMyself
Problem
Propose and execute a passion project aimed at addressing real-world challenges within the span of one semester.
Medium
Wordpress, Online Exhibition, LGBTQIA+ Artists
Immediate Reflection / Spring 2022
"The methods employed to amend these two problems will include the development of two major components. The first is a select show featuring work by five up-and-coming LGBTQIA+ artists from around the country whose art reflects queer identities as told from the queer perspective. The second is a website that hosts the site for a predetermined period. The website will function in similar ways the traditional gallery experience functions; utilizing WordPress & Elementor Pro or a more effective alternative if found and prioritizing user experience.
The project scope will encompass the entirety of Spring Semester of 2022 during ART 375: Advanced Design Project. The timeline of the project from this proposal begins March 24th, 2022. If successful traffic-wise, this project will be looked at in the future for continue-ability and progression of the website for potential future shows."
The project scope will encompass the entirety of Spring Semester of 2022 during ART 375: Advanced Design Project. The timeline of the project from this proposal begins March 24th, 2022. If successful traffic-wise, this project will be looked at in the future for continue-ability and progression of the website for potential future shows."
concept
I developed an online platform dedicated to LGBTQIA+ art and artists through research and an online space. Emphasizing the presentation of art as a powerful form of expression and identity, I curated an online collective showcasing artists studied during the past semester. Additionally, I orchestrated the creation of a virtual exhibition titled "Breadth: Queer Portraiture and Narratives within Hegemonic Spaces" using WordPress and Elementor Pro, providing a digital space for diverse voices and perspectives within the LGBTQIA+ community to be heard and celebrated.
My first Advanced Design Project began as a brand; and idea for an online space, with this mission statement:
The Queer Identity Collective is an online platform dedicated to the collection and presentation of LGBTQIA+ art and artists as well as art-making as a form of expression and identity. QIC is committed to elevating the voices of those who have been largely ignored and delegitimized by society. We are an online collection of queer experiences and stories, documented with experimental visuals and interactive components. QIC promotes resources for those who are in vulnerable situations as well as promotion for organizations that fight for LGBTQIA+ rights.
Failures / Learning Opportunities
I attempted to organize a Queer Student Show centered around WSU queer students, aiming to exhibit student artwork reflecting the LGBTQIA+ experience in a college setting. As a member of the queer community, my goal was to amplify voices marginalized by society, showcasing selected student works in an online exhibition hosted on a website I developed. The show was to run for approximately a week and and to recieve promotion both online and around the campus. I invited submissions of visual artwork in various mediums—photography, traditional art, design work, poetry, or any content translatable to an online gallery. After sending out invitations in a variety of methods, including forwarding to student lists through faculty, sending direct mass emails, and PM's to queer colleagues around campus, I did not receive any submissions.
TaKeaways
Created Wordpress site on MAMP
Non-Pro Elementor Limits Capabilities
Wireframes not fleshed enough
Lacking the infrastructure for a campus-based show
Struggles balancing ADP & life
Knowing the demographics
No Submissions
Developing a comprehensive website takes time
This is what I learned from the experience of trying and failing, having to pivot my project:
Awareness and Outreach
I realized that the limited submissions may point to insufficient awareness and outreach about the event. I need to reflect on my promotional strategies and identify missed opportunities to reach potential contributors effectively.
Target Audience Engagement
It became evident that I must evaluate whether the message effectively reached the LGBTQIA+ community on campus. If not, I should explore alternative channels or methods to ensure better engagement in the future. The lesson here is to carefully assess if the chosen theme resonated with potential contributors. It's essential to ensure that the theme aligns with the experiences and interests of the target participants, both in its choice and communication.
Timing
The timing of the event proved to be a crucial factor. I need to assess whether the chosen dates clashed with other campus events or if other factors affected the availability and interest of potential participants.
Incentives
Considering incentives for participation is a valuable lesson. Offering recognition, prizes, or other incentives could encourage more individuals to submit their work and increase participation.
Feedback Gathering
Seeking feedback from the campus community about why they did not submit is essential. Constructive feedback provides valuable insights for refining and improving future initiatives, helping me better connect with potential contributors.
Wireframes
Queer portraiture and narratives within hegemonic spaces
